Microsoft declined to make Nadella available for an interview to discuss the motivations behind his speech. But Apple's barely updated iTunes on Windows over the years, and it hasn't even made apps like FaceTime available to download. Moorhead noted that Microsoft's put a lot of effort into making sure its Office productivity apps, Teams chat software and other programs run well on iPhones, iPads and Macs. "How many opportunities do you have to pierce the veil?" "He's attempting to pierce the veil," said Patrick Moorhead, an analyst at Moor Insights & Strategy, referring to Apple's position as the innovative cool kid in the tech industry. His tone wasn't jovial, nor was he dismissive like former CEO Steve Ballmer when Apple co-founder Steve Jobs first showed off the iPhone in 2007. Analysts believe Nadella's broadsides against Apple during his Windows 11 launch speech weren't just about knocking Microsoft's biggest frenemy. So what do you do next? Nadella decided he wanted Microsoft to "empower every person and every organization on the planet to achieve more." That thinking ended Microsoft's obsession with Windows, solidifying it more as a company whose products help other company's products run.īut the Microsoft of old didn't entirely go away. (Despite Microsoft's best efforts, though, the devices didn't have a Windows logo on them). In the 1990s, when people were buying their first desktops and logging onto the internet for the first time, Microsoft's stated corporate mission was to put "a computer on every desk and in every home." By 2015, it had largely succeeded - and that groundwork even helped put a computer in everyone's pockets as well.
Windows 11 has a lot of smartphone- and tablet-inspired features.
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